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WIDI = When In Doubt Imagine
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The Fashion Brand For Those With Substance & Ambition

What Makes You A Rough Diamond?

This Is What Makes You Not Like The Rest...
A Rough Diamond is a person of Substance & Ambition with misunderstood potential.
However, because they are Overlooked & Undervalued by others, they sometimes question their self-worth.
Since you are a Rough Diamond, you have a lot of Misunderstood Ambition and despite your self-doubt, you still
Refuse To Live In Fear.
That's what makes you and all the other Rough Diamonds,
Not Like The Rest.